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North Carolina basketball got super exclusive Jordans to celebrate all 6...
North Carolina basketball players opened some extremely precious pairs of sneakers on the same day they got their 2017 championship rings at the football game. Jordan Brand made 25 pairs — only 25 — of...
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Dan Mullen excited for 'shoe swag' as Florida joins Jordan Brand family
Florida Gators football, men’s basketball and women’s basketball will now be sporting Jordan Brand gear. Just like when every other school found out they’d be part of the Jumpman family, they were...
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The 2018 NBA All-Star Game jerseys appear to leak before unveiling
The NBA All-Star Game in Los Angeles will have a new format with player drafts, giving Nike an opportunity to get creative with the All-Star Game jerseys (and depart from East vs. West uniforms) in the...
View ArticleWATCH: Zion Williamson signs with Jordan Brand
The bidding war to endorse Zion Williamson is over. Williamson shared on his Instagram Tuesday that he’s joining Jordan Brand, a subset of Nike. The NBA rookie posted a reveal video in which a Jordan...
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Why Luka Doncic signing with Jordan Brand is a big deal
It’s rare that we see star basketball players become free agents in the sneaker market. It’s even more rare for those star players to be just 20 years old. That’s what we had in Luka Doncic this...
View ArticleMichael Jordan almost passed up signing with Nike
As a sneaker head, it’s extremely hard to envision a world without Nike’s Jordan Brand. Michael Jordan is the king of signature sneakers in basketball. None of this exists without the partnership...
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Jordan Brand to donate $100 million to social justice organizations
Michael Jordan and the Jordan Brand announced on Friday that they will donate a total of $100 million over the next 10 years to help promote racial equality and social justice in the wake of George...
View ArticleJordan Brand just unveiled the Jordan 35 and it looks pretty good
One of Jordan Brand’s biggest flaws as a sneaker company is that it has always been and probably will always be stuck in the shadow of Michael Jordan’s past. Jordan’s beginnings mean a lot to the shoe...
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Nike's SNKRS app broke Twitter again with its latest Jordan 1 release
To be a sneakerhead is to be the living embodiment of the “Here we go again” meme. Every week there’s a new, hyped up shoe release that comes on Nike’s SNKRS app. It’s almost always short in stock and...
View ArticleZion Williamson had an awesome moment reflecting on the journey to his first...
Having a signature shoe is a moment for an NBA player. Only a handful of stars get their own sneaker. It’s a rite of passage for some of the best players in the NBA. Zion Williamson has now joined that...
View ArticleSPECIAL DELIVERY: Is the latest Jordan Brand sneaker from Union LA its best...
Jordan Brand and Union Los Angeles have been undefeated in the collaboration game since they first joined forces back in 2018. They already dropped a couple of the best Jordan 1 models we’ve seen in...
View ArticleSPECIAL DELIVERY: The Heritage Jordan 1 can be whatever you want it to be and...
The Air Jordan 1 is everywhere these days, obviously. It’s the most popular sneaker around. Because of that, we’ve seen just about every iteration of the shoe we can see. We just keep getting the OGs...
View ArticleSPECIAL DELIVERY: Rui Hachimura's new Air Jordan 8 should be the new...
Signature shoes are cool. It’s always nice to see a piece of your favorite athlete come to life through their footwear. It’s why when players like Luka Doncic or Zion Williamson get signature models,...
View ArticleSpecial Delivery: Come get some culture with the CLOT Air Jordan 5 Low "Jade"
There have been lots of complaints out there about CLOT’s new Air Jordan 5 model. People aren’t huge fans of low-cut Jordan 5’s. They stray a bit away from the shape of the original models. On top of...
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Jordan Brand might finally be able to live outside of Michael Jordan's shadow...
Welcome to Layup Lines, our daily NBA newsletter where we’ll prep you for a tip-off of tonight’s action, from what to watch to bets to make. Subscribe here to get it delivered to your inbox every...
View ArticleSPECIAL DELIVERY: The Taxi Air Jordan 1 is one of the best sneakers we've...
We live in a collab-heavy sneaker world in 2022. When we all have our sneaker of the year conversations to finish the year, it’ll be dominated by sneakers made in collaboration with creators. Nike x...
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Grant Williams' new Jordan shoe shockingly exploded on the court and it...
NBA athletes are absolutely some of most phenomenal athletes in the world. For those dudes to be that big moving around the way that they do? Man, it’s pretty incredible. But, uh, sometimes you’re...
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Jayson Tatum teases the release date for his first signature sneaker with...
Boston Celtics forward Jayson Tatum will soon become the next NBA player with a signature sneaker released to the market. Tatum joins Grizzlies guard Ja Morant, who debuted his Nike sneakers on...
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Jayson Tatum said the images of his signature shoe floating around the...
Yesterday, the internet spent hours on end roasting what is reportedly a picture of Jayson Tatum’s upcoming signature shoe after it leaked on the internet. To be clear, as I wrote when it happened, the...
View ArticleThe infamous Air Jordan 2 is finally getting the appreciation it missed when...
The Air Jordan 2 had quite the year in 2022. There were so many different collaborations celebrating the OG Jordan Brand silhouette. There was the A Ma Maniére 2, the J Balvin 2, the Nina Chanel 2s,...
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Jayson Tatum talks launching his first signature shoe, the Jordan Tatum 1,...
Jayson Tatum had one of the most memorable All-Star weekends in recent years. Not only was he the All-Star MVP, he also broke the record for the highest score ever recorded in the game by dropping 55...
View ArticleNike just brought back the greatest Air Jordan sneaker of all time
There are plenty of shoes one could call the greatest to ever be created. There’s no cut-and-dry reasoning for any of it. You could argue that the Adidas Superstar, for example, is the GOAT for...
View ArticleMichael Jordan's Wizards era finally gets some love with this new Air Jordan 3
As a Washington Wizards fan, I can certainly understand how easy it is for people to overlook this team and it’s history. I mean, let’s be honest about it. The team hasn’t won a championship or even...
View ArticleLuka Doncic's new signature shoe continues a really smart trend in basketball...
Jordan Brand has slowly, but surely, built an incredible signature shoe lineup with some of the best young talent in the NBA. The brand already had folks like Russell Westbrook and Chris Paul in hand....
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The 2024 NBA All-Star jerseys are here and fans (mostly) like the classic look
To celebrate the upcoming NBA All-Star Game, the league revealed the jerseys that the league’s top players will wear on the court. Indiana will host the 2024 NBA All-Star Weekend and Indianapolis has...
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